Joan co-founded Spirited Media with her husband, Jim Brady, in June 2014.  As Chief Operating Officer, she created and managed Partnerships and Events, successfully launching innovative approaches to revenue to create a sustainable model for local news. 

Joan’s passion for news started with public media at the beginning of her career.  She worked in the public television system at two of the major producing stations, WNET/NY and WETA/DC. Joan focused on national underwriting, station relations, pledge and audience research, and worked closely with PBS stations nationwide as well as with PBS and CPB. 

Moving to digital media in the early days of AOL, Joan was at the forefront of digital content development, audience analytics and analysis.  She leveraged analytics and audience research to understand past, current and future internet use and opportunities, working across the AOL organization. 

In 2001, Joan left the corporate world for life as an entrepreneur. She started her own photography firm, turning her hobby into a very successful photography business. Her images have appeared in The Washington Post, The New York, Washingtonian Magazine, Capitol File, Children’s Voice (the magazine of the Welfare League of America), O Magazine, Professional Photographers Magazine,  NBC-4/DC and in countless marketing, fundraising and public relations publications for various non-profits.  A tireless advocate for children in foster care, Joan combined her non-profit work with her news and photography skills for a stint as a columnist and reporter. Her series on foster care success stories earned her a first place award in 2017 from the Virginia Press Association, while her columns earned her second place in 2015.

Spirited Media brings together Joan’s vast experience, knowledge, skills and passion. 

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