A local news operation for the next generation
Spirited Media is a company committed to finding a new editorial and business model for local journalism, and currently manages Billy Penn in Philadelphia and the soon-to-launch The Incline in Pittsburgh.
Our sites are produced and designed for mobile, and are aimed at the under-40 audience. We are all local all the time, and deliver the news in a curated stream that values readers’ time and their user experience. We are heavily focused on circulating our work via social platforms, and believe that crafting a lively, unique voice for each city we cover is crucial.
We are focused on bringing our local audience together both online and offline, as we hold approximately 4-5 events per month and derive most of our revenue from events. We also believe that while all cities have real problems, the voices of those trying to solve those problems often go unheard, and we try and cover many of those efforts.
Spirited Media is committed to finding new editorial and business models to sustain local journalism for a new generation of news consumers.
Spirited Media's team includes veterans of The Washington Post, Philadelphia Inquirer, WHYY, Bleacher Report, the Pittsburgh Post-Gazette, Digital First Media, Harrisburg Patriot News, Variety, America Online, the Hollywood Reporter and the Dallas Morning News.
Spirited Media was founded by Jim Brady in 2014, and launched Billy Penn in October of that year. Thanks to a significant investment by Gannett in early 2016, we expanded the Billy Penn staff and announced plans to extend into new cities, the first being The Incline in Pittsburgh, scheduled to launch in September 2016. Billy Penn also serves as PolitiFact’s Pennsylvania state partner.
Engaging local news.
Build to respect your time by delivering news to you in a simple stream format uncluttered by intrusive advertisements.
Designed and produced primarily for consumers using mobile devices.
In addition to our own stories, we curate good stories from other sites to allow consumers to use our sites as jumping-off points for news about their city.
Spirited Media’s advertising partners include Comcast NBC Universal, the Philadelphia Eagles, the Knight Foundation, Beneficial Bank. PECO, SugarHouse Casino, the Philadelphia Foundation, VisitPhilly, the Shops at Liberty Place and many others.Advertise with Us