Reimagining Local News

A local news operation for the next generation

About Spirited Media

Spirited Media is a company committed to finding a new editorial and business model for local journalism, and currently manages Billy Penn in Philadelphia, The Incline in Pittsburgh, and Denverite in Denver.

Our sites are produced and designed for mobile, and are aimed at the under-40 audience. We are all local all the time, and deliver the news in a curated stream that values readers’ time and their user experience. We are heavily focused on circulating our work via social platforms, and believe that crafting a lively, unique voice for each city we cover is crucial.

We are focused on bringing our local audiences together both online and offline, as we hold approximately four to five events per month and derive most of our revenue from events. We also believe that while all cities have real problems, the voices of those trying to solve those problems often go unheard, and we try and cover many of those efforts.

Mission Statement

Spirited Media is committed to finding new editorial and business models to sustain local journalism for a new generation of news consumers.


Spirited Media's team includes veterans of The Washington Post, Philadelphia Inquirer, WHYY, Bleacher Report, the Pittsburgh Post-Gazette, Digital First Media, Harrisburg Patriot News, Variety, America Online, the Hollywood Reporter and the Dallas Morning News.

Company History

Spirited Media was founded by Jim Brady in 2014, and launched Billy Penn in October of that year. Thanks to a significant investment by Gannett in early 2016, we expanded the Billy Penn staff and announced plans to extend into new cities, the first being The Incline in Pittsburgh, which launched in September 2016. Billy Penn and The Incline are PolitiFact’s Pennsylvania state partner newsrooms. Spirited Media merged with Avoriaz and began operating Denverite in Denver in March 2017.

Spirited Media

Engaging local news.

Our Cities

Philadelphia Pittsburgh Denver

Easily Scannable

Built to respect your time by delivering news to you in a simple stream format uncluttered by intrusive advertisements.

Mobile First

Designed and produced primarily for consumers using mobile devices.

Curated Experience

In addition to our own stories, we curate good stories from other sites to allow consumers to use our sites as jumping-off points for news about their city.

Advertising Partners

Spirited Media’s advertising partners include Comcast NBC Universal, the Philadelphia Eagles, the Knight Foundation, Beneficial Bank. PECO, SugarHouse Casino, the Philadelphia Foundation, VisitPhilly, the Shops at Liberty Place and many others.

Advertise with Us

Our Board

National Press Coverage

Get in Touch

Media Inquiries:

Spirited Media
P.O. Box 577
Great Falls, VA 22066

(215) 821-8477