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news for the 21st century

How can news organizations succeed in a fractured media landscape, when people have near unlimited options? Our answer is that we put the reader at the center of everything we do. If you’re interested in our help as your news organization meets the challenge of today, we’d love to hear from you.


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our story

Spirited Media was formed in 2014, with the launch of Billy Penn in Philadelphia. In 2016 we launched The Incline in Pittsburgh; in 2017, we acquired Denverite in Denver. We launched a membership program across all three sites in 2018. By mid-April 2019, each site was sold to new owners; Denverite to Colorado Public Radio, The Incline to WhereByUs, and Billy Penn to Philadelphia’s WHYY.

Our team

JIM BRADY is the CEO of Spirited Media. He’s the former Public Editor of ESPN, the former Editor-in-Chief of Digital First News, the former GM of, the former Executive Editor of and the former Vice President of News and Programming for AOL.

Our clients

Graham digital

We’re in the second year of an agreement with the digital division of the Graham Media Group, assisting their local television stations in Detroit, Jacksonville, Orlando, Roanoke, Houston and San Antonio with overall digital strategy.



We are helping WBEZ, Chicago’s largest public radio station, to examine its digital future.


We’re a key advisor on the Newspack CMS project, the and Google-led effort to re-imagine publishing for small and medium-sized newsrooms.



We’re in discussions on a number of other projects that’ll allow us to share what we’ve learned with companies trying to navigate the difficult terrain of digital local news.

Let's Chat

If this sounds like a service your newsroom could use, please get in touch. We’d love to hear from you.

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