Reimagining Local News

A local news operation for the next generation

About Spirited Media

Spirited Media is a company committed to finding a new editorial and business model for local journalism, and currently manages Billy Penn in Philadelphia, The Incline in Pittsburgh, and Denverite in Denver.

Our sites are produced and designed for mobile, and are aimed at an under-40 audience. We are all local all the time, and deliver the news via a stream that combines our original stories and curated links to other news of interest to local consumers. First and foremost, we value our readers’ time and their user experience. We circulate our work heavily via social platforms, and create a lively, unique voice for each city we cover.

We are focused on bringing our local audiences together both online and offline, as we hold approximately four to five events per month and derive most of our revenue from events. We also believe that while all cities have real problems, the voices of those trying to solve those problems often go unheard, and we try and cover many of those efforts.

Mission Statement

Spirited Media is a new kind of local media company for a new generation of news consumers.


Spirited Media's team includes veterans of The Washington Post, Philadelphia Inquirer, the Denver Post, WHYY, Bleacher Report, the Pittsburgh Post-Gazette, Digital First Media, Chalkbeat, Variety, America Online, the Hollywood Reporter and the Dallas Morning News.

Company History

Spirited Media was founded by Jim and Joan Brady in 2014, and we launched our first site, Billy Penn, in October of that year. After a significant investment by Gannett in early 2016, we expanded the Billy Penn staff and launched in The Incline in Pittsburgh in September 2016. Spirited Media began operating Denverite in March 2017 after we merged with that site’s parent company, Avoriaz.

Easily Scannable

Built to respect your time by delivering news to you in a simple stream format uncluttered by intrusive advertisements.

Mobile First

Designed and produced primarily for consumers using mobile devices.

Curated Experience

In addition to our own stories, we curate good stories from other sites to allow consumers to use our sites as jumping-off points for news about their city.

Our Board

Our Cities

Philadelphia Pittsburgh Denver


Spirited Media’s partners include: S&T Bank, Independence Blue Cross/IBX, The Philadelphia Contributionship, Lyft, Convene, Washington & Jefferson College, Meow Wolf, the University of Pennsylvania’s Fels Institute, the Colorado Trust, the Philadelphia Ronald McDonald House, The Children’s Museum of Pittsburgh, Red Bull, the YMCA of Pittsburgh, and Live Nation and many more.

To become a partner, email

National Press Coverage

Get in Touch

Media Inquiries:

Spirited Media
P.O. Box 577
Great Falls, VA 22066

(215) 821-8477